Account Based Marketing

Déplacez-vous loin de l'approche universelle pour mettre en œuvre une stratégie de génération de prospects ciblée, avec une collaboration renforcée entre le marketing et les ventes pour augmenter les revenus.

Buyer Personas

-VP Contact Center
-VP Technology
-Head of CX
ABM Channels
$2M - Incremental Revenue
Target Buyer Persona
Buying Decision Peers
Key Messages.
- Cost Saving
- Increased team efficiency
- Process automation

What is ABM?

Les marketeurs B2B ont essayé de multiples stratégies au cours des dernières décennies.
Des stratégies traditionnelles de marketing terrain avec des événements, des salons professionnels et des emails de masse, ils sont ensuite passés au marketing entrant, créant du contenu et utilisant les médias sociaux pour interagir avec les prospects. Cependant, ils ont tendance à avoir du mal à identifier les prospects à haute valeur ajoutée, à créer du contenu pertinent et à générer un retour sur investissement.

C'est là que le marketing basé sur les comptes (ABM) intervient.

Le marketing basé sur les comptes (ABM) est une stratégie de croissance hyper-ciblée qui permet aux marketeurs d'identifier des audiences cibles à haute valeur et de créer et livrer du contenu personnalisé pour elles.

ABM Channels

ABM leverages an omni-channel strategy to target the key stakeholders at your target accounts at the right time, whith the right content on the right channel. ABM enables marketers to reach prospects where your target audience is:

ABM Progress Steps.

The Crawl, Walk, Run Approach

Account-based marketing (ABM) can be intimidating to put in place. Whether you want to get started with a 1-to-1, 1-to-few or 1-to-many strategy, we recommend the crawl, walk, and run approach.


When you're getting started with ABM, you need the fundamentals to be cleared. Start your journey with the basics like a good marketing ops structure, content that's relevant to your audience, a good user experience..


Start with a single initiative across multiple channels, testing your systems to see where performance stands. Continue personalising your approach and developing a database of good practices


Rinse & repeat. There are hundreds of relevant initiatices that can lead to revenu generation from digital campaigns. Scale your budget as ROI keeps increasing and continue building yiour ABM machine. Measure marketing success by business outcomes: pipeline contribution, revenue, deal size, funnel velocity


As counter-productive as it can be, our objective is to transfer knowledge, empower your team to success internally. A bitter sweet goodbye, but we see it as a victory. Get in touch if you want to give it a try
The Benefits of ABM

Increased ROI & Average Deal Size


of companies using ABM have reported an increase in their average deal size


of companies report at least a 10% increase in revenue in the first year of a new ABM program, with an x3 to x5 ROI of their ABM program


of marketers achieved higher ROI with ABM than with any other marketing initiatives

ABM with MyDigipal

We offer flexible support to fit the missing parts of your puzzle. Making sure your ABM efforts are well crafted and followed up thoroughly. Reach out and start building your own service package

People Icon


Total Available Market


Serviceable Available Market


ABM Segment

Strategic accounts with similar challenges that can be targeted by the same Account-Based Marketing Program

ebook digital marketing campaign
Linkedin Campaign Manager

Marketing and Sales Relationship

ABM Marketing connects with SalesTraditional Marketing does not have 2 way communication with Sales
Looker Studio Report

Don’t take our word for it Hear what our clients say

“Empowered Marketing Strategy through Mydigipal”

"We were looking to improve our digital marketing efforts, but had a gap in the marketing team and over 12 internal tools to handle all digital marketing aspects. MyDigipal was able to overcome significant challenges, clearing the backlog of digital support in the regions, and successfully executed an ABM revamp across LinkedIn. Very Impressive."

John Carter Avatar Photo - Techflow X Webflow Template
Brett Rieser
Digital Marketing Director EMEA
Better Cost per Lead
Better click-through rate
View Case Study

“MyDigipal helped us generate leads like no other”

"From working on small website & projects, to increasing our digital presence and generating more leads across 37 websites. MyDigipal created content for 78 different car models, and created over 1200+ ads which lead to triple our leads."

About Our Company Top Left Image - Techflow X Webflow Template
Xavier Rolland
Director of Marketing at Vulcain
Better cost per lead
Amount of leads generated
View Case Study

“Focused Strategy”

We approached this agency to improve our marketing efforts and sales pipeline. The ABM programs MyDigipal put in place helped Quantum Metrics identify and focus on the most valuable target accounts. We had refreshingly better lead quality and higher conversion rates. we were able to accelerate the deal closing process by 30%!

Kelly Wright Quantum metrics
Kelly Wright
Director of Marketing Global at Quantum Metric
Increase in click-through rate
Decrease in cost per lead
View Case Study
Our SErvices

The MyDigipal Service Stack

It takes a village to deploy ABM, let us immerse into your whole sales and marketing service stack to achieve your objectives

Let's discuss your objectives

Frequently Asked Questions

What is Account Based Marketing in a nutshell?

Account-based marketing is a hyper-targeted growth strategy that brings sales and marketing teams together to create personalized campaigns delivered to an identified set of high-value target accounts

Who is ABM for?

Businesses who seek to engage with a specific ICP / Persona by leveraging the latest digital marketing initiatives available. Great for Tech / SaaS / Finance / Pharmaceutical, and much more industries in terms of lead identification and engagement

What channels are used in Account Based Marketing?

This largely depends on where your key accounts are. For a B2B account, we would expect LinkedIn to factor in as an important channel; there may be a need for paid search, email, and even a direct mail element. The critical part is understanding how we reach your audience in their preferred communication arena – as we’ve said already on this page, it’s about truly aligning your business with their business to get the best possible outcome

How can you measure the ROI of Account Based Marketing?

It’s simple. This is not a scattergun approach or a fishing exercise. It’s so targeted, the sales teams will have their contact list of key accounts and be able to link up all new inquiries, new leads, and new business, as the campaign gets underway. As so much of the campaign is digital, we’ll be able to measure response rates, conversions, and goals achieved too

Can you use marketing automation for your ABM campaigns?

You certainly can. It makes a huge amount of sense as it allows everything to be organized and flowing on time. Everyone (sales and marketing) has sight of everything at any given time and this means momentum continues unhindered and your audience gets the best experience

Ready to get started?

Get in touch