Email Marketing
Webinars, social media posts, or podcasts are relatively new channels for B2B marketers to reach their prospects and customers. But these new strategies shouldn’t distract you from one of the oldest, yet most effective, strategies — email marketing. In fact, email ROI is an impressive $36 for every $1 spent. We can help you build impactful email marketing strategies
Engage with your prospects and clients
What is email marketing?
Email marketing is a critical component in the digital strategy of a B2B company. It goes beyond mere direct marketing; it's a versatile tool that facilitates personalized communication with clients and prospects. Through well-crafted emails, businesses can nurture leads, educate their audience about their products or services, and build lasting relationships.
In a B2B context, email marketing serves as a key touchpoint in the longer sales cycles, allowing for the delivery of targeted content that can influence decision-making processes. It's also an excellent platform for distributing thought leadership content, which can position a company as an industry leader.
Moreover, email marketing allows for precise tracking and analysis of engagement metrics, enabling businesses to refine their strategies based on concrete data. This level of insight is invaluable in a B2B environment where understanding customer needs and behaviors is crucial for success
How can email marketing help my marketing strategy?
Email marketing remains a powerful tactic to:
Emails Never Die
87%
of B2B Marketers
say email is one of their top free organic distribution channels
90%
of Content Marketers
say email engagement is the top metric they track to measure content performance
81%
of B2B Marketers
theirs most used form of content marketing is email newsletters
Email Marketing with MyDigipal
See the checklist to run an efficient email marketing strategy & let us know where we can help
1. Content & Audience
Align content with best practices for clarity and engagement while tailoring messaging to match audience segments and their stages in the funnel
2. Scheduling and Design
Advise on the best frequency and spacing of email sends, complemented by insightful feedback on email design and user experience for maximum impact
3. AB Testing and Analytics
Implement A/B testing for subject lines, content, and CTAs to enhance effectiveness, paired with detailed analytics review for continuous strategy improvement
4. Nurture & Lead flow
Engage with existing leads to push them down the funnel. Create personalised outreach sequences to trigger opportunities from target companies & contacts
Total Available Market
Serviceable Available Market
Email Marketing Segment
Don’t take our word for it
“Empowered Marketing Strategy through Mydigipal”
"We were looking to improve our digital marketing efforts, but had a gap in the marketing team and over 12 internal tools to handle all digital marketing aspects. MyDigipal was able to overcome significant challenges, clearing the backlog of digital support in the regions, and successfully executed an ABM revamp across LinkedIn. Very Impressive."
“MyDigipal helped us turn digital challenges into a growth story.”
"From the ground up, MyDigipal's strategic acumen was invaluable. They didn't just consult; they immersed themselves in our mission, helping to orchestrate a digital symphony that resonated across the B2B landscape. Their contributions led to a suite of high-value leads, a significant uptick in conversions, and a dashboard that gave us a 360-degree view of our multi-channel performance, setting the stage for a future as bright as the AI technology we champion."
“Focused Strategy”
We approached this agency to improve our marketing efforts and sales pipeline. The ABM programs MyDigipal put in place helped Quantum Metrics identify and focus on the most valuable target accounts. We had refreshingly better lead quality and higher conversion rates. we were able to accelerate the deal closing process by 30%!
The MyDigipal Service Stack
It takes a village to deploy ABM, let us immerse into your whole sales and marketing service stack to achieve your objectives
SEO
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Frequently Asked Questions
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Who is included as part of paid media management?
Account-based marketing is a hyper-targeted growth strategy that brings sales and marketing teams together to create personalized campaigns delivered to an identified set of high-value target accounts.
What is the expected ROI of the campaign run?
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Is there a minimum spend?
This largely depends on where your key accounts are. For a B2B account, we would expect LinkedIn to factor in as an important channel; there may be a need for paid search, email, and even a direct mail element. The critical part is understanding how we reach your audience in their preferred communication arena – as we’ve said already on this page, it’s about truly aligning your business with their business to get the best possible outcome.