Marketing Strategy

A good marketing strategy is the starting point of your marketing success. B2B marketing is complex because it requires engaging multiple stakeholders in a long buying journey. But we are here to help. Our team of seasoned B2B marketers helps you build custom strategies that will resonate with your target audience

Buyer Personas

-VP Contact Center
-VP Technology
-Head of CX
ABM Channels
$2M - Incremental Revenue
A colorful wave of blue and purple on a transparent background.

B2B marketing done right.

Target Buyer Persona
Buying Decision Peers
Key Messages.
- Cost Saving
- Increased team efficiency
- Process automation

What is a marketing strategy?

Effective B2B marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. We help you define and understand your target audience to then define how you can reach them

What makes a good B2B marketing strategy?

Marketing to businesses is very different from marketing to individual consumers. B2B marketing targets the needs, interests, and challenges of individuals who are making purchases on behalf of, or for, their organization (rather than for themselves), thus making the organization the customer. In B2B, the marketing needs to address the following:

Focused on ROI, efficiency, and expertise

Driven by logic and financial incentive

Want to be educated, informed

Have to confer with decision-makers of their chain of command before making a purchase

Make purchases for long-term solutions, resulting in a longer sales cycle

Therefore, efficient marketing strategies need to address all these points across an omnichannel approach driven by high-quality content and informed by data

ABM Progress Steps.
Benefits of Marketing strategy

The instrumental impact of marketing on B2B businesses


of leads are sales ready

but only 35% of companies have lead-nuturing campaigns


of B2B buyers

are expecting a B2C experience


through their process

Decision-makers are 57% through their process before contacting a company


of companies

dont have a clear strategy


of companies

struggle with getting enough quality B2B leads


of leads

fails to convert into sales


Don’t take our word for it

“Empowered Marketing Strategy through Mydigipal”

"We were looking to improve our digital marketing efforts, but had a gap in the marketing team and over 12 internal tools to handle all digital marketing aspects. MyDigipal was able to overcome significant challenges, clearing the backlog of digital support in the regions, and successfully executed an ABM revamp across LinkedIn. Very Impressive."

Portrait of Brett Rieser
Directeur Marketing Digital EMEA
Brett Rieser
Digital Marketing Director EMEA
Better Cost per Lead
Better click-through rate
View Case Study

“MyDigipal helped us turn digital challenges into a growth story.”

"From the ground up, MyDigipal's strategic acumen was invaluable. They didn't just consult; they immersed themselves in our mission, helping to orchestrate a digital symphony that resonated across the B2B landscape. Their contributions led to a suite of high-value leads, a significant uptick in conversions, and a dashboard that gave us a 360-degree view of our multi-channel performance, setting the stage for a future as bright as the AI technology we champion."

Portait of Surbhi Rathore
PDG et cofondateur de
Surbhi Rathore
CEO & Co-founder at
New Product Launched
Average Search CTR
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“Focused Strategy”

We approached this agency to improve our marketing efforts and sales pipeline. The ABM programs MyDigipal put in place helped Quantum Metrics identify and focus on the most valuable target accounts. We had refreshingly better lead quality and higher conversion rates. we were able to accelerate the deal closing process by 30%!

Portrait of Kelly Wright
Directrice Global Marketing chez Quantum Metric
Kelly Wright
Director of Marketing Global at Quantum Metric
Increase in click-through rate
Decrease in cost per lead
View Case Study

Frequently Asked Questions

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Who is included as part of paid media management?

Account-based marketing is a hyper-targeted growth strategy that brings sales and marketing teams together to create personalized campaigns delivered to an identified set of high-value target accounts.

What is the expected ROI of the campaign run?

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Is there a minimum spend?

This largely depends on where your key accounts are. For a B2B account, we would expect LinkedIn to factor in as an important channel; there may be a need for paid search, email, and even a direct mail element. The critical part is understanding how we reach your audience in their preferred communication arena – as we’ve said already on this page, it’s about truly aligning your business with their business to get the best possible outcome.

Any question?

Get in touch