Campaign Management

Move away from the one-size-fits-all approach to implement a targeted lead-generation strategy with enhanced marketing and sales collaboration to grow revenue

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A B2B Paid Media execution that delivers results
without the fluff

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What's involved in Campaign Management

Campaign management refers to all the tasks related to running a paid media campaign. It includes the setup of the audiences, ads, and budgets, the daily tracking of performances and optimizations, as well as regular reporting cadences and recommendations. The multiple steps are listed down that page

How can I run efficient B2B paid media campaigns?

While paid media is part of a broader B2B marketing strategy, it is instrumental at every stage of the funnel:


Paid media helps you reach your target audience audience at scale. With powerful and memorable brand ads, increase your brand awareness and create excitement around your brand and products


Your audience needs to be educated. In a lot of cases, they are either not aware of an issue they have or don’t know how to solve it. With paid media, you can engage your audience with short-form and informative content


Paid media is also a great way to generate leads through value-gated content. Ebooks, white papers, webinar recordings, and industry reports are valuable sources of information for your audience that they are willing to trade their contact details for


The role of paid media doesn’t end when you are able to generate a lead. It’s also a fantastic way to engage with your prospects to make them move through the funnel or to upsell existing customers
The Benefits of campaign MAnagement

ROI-positive Paid Media Campaigns


of buyers state experience with marketing interactions will have greater influence on buying choices


of buyers will use more digital information sources


Don’t take our word for it Hear what our clients say

“Empowered Marketing Strategy through Mydigipal”

"We were looking to improve our digital marketing efforts, but had a gap in the marketing team and over 12 internal tools to handle all digital marketing aspects. MyDigipal was able to overcome significant challenges, clearing the backlog of digital support in the regions, and successfully executed an ABM revamp across LinkedIn. Very Impressive."

Brett Rieser
Digital Marketing Director EMEA
Better Cost per Lead
Better click-through rate
View Case Study

“MyDigipal helped us generate leads like no other”

"From working on small website & projects, to increasing our digital presence and generating more leads across 37 websites. MyDigipal created content for 78 different car models, and created over 1200+ ads which lead to triple our leads."

Xavier Rolland
Director of Marketing at Vulcain
Better cost per lead
Amount of leads generated
View Case Study

“Focused Strategy”

We approached this agency to improve our marketing efforts and sales pipeline. The ABM programs MyDigipal put in place helped Quantum Metrics identify and focus on the most valuable target accounts. We had refreshingly better lead quality and higher conversion rates. we were able to accelerate the deal closing process by 30%!

Kelly Wright
Director of Marketing Global at Quantum Metric
Increase in click-through rate
Decrease in cost per lead
View Case Study

Frequently Asked Questions

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Who is included as part of paid media management?

Account-based marketing is a hyper-targeted growth strategy that brings sales and marketing teams together to create personalized campaigns delivered to an identified set of high-value target accounts.

What is the expected ROI of the campaign run?

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Is there a minimum spend?

This largely depends on where your key accounts are. For a B2B account, we would expect LinkedIn to factor in as an important channel; there may be a need for paid search, email, and even a direct mail element. The critical part is understanding how we reach your audience in their preferred communication arena – as we’ve said already on this page, it’s about truly aligning your business with their business to get the best possible outcome.

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