Content Syndication
Unlock the Power of Content Syndication for B2B Success
Why Content Syndication is a Game-Changer for B2B Companies
Content syndication offers a plethora of advantages for B2B enterprises looking to scale their lead generation efforts:
Total Available Market
Serviceable Available Market
ABM Segment
Strategic accounts with similar challenges that can be targeted by the same Account-Based Marketing Program
Email Campaign to Qualified Audience
Crafted email blasts target pre-screened audiences, delivering tailored content straight to interested parties, enhancing engagement and conversion opportunities
Banner Placement on Targeted Placement
Banner ads on aligned websites serve as a direct engagement channel, drawing in ready-to-engage leads through strategic, eye-catching placements
Direct Outreach via Social & Email
Targeted direct outreach delivers personalized content to a carefully selected audience, fostering trust and driving conversions through customized communication
Content Syndication with MyDigipal
Boost your engagement rate with your target accounts, or spread the word to new prospects. Let us take you through this journey
1. Content Selection
We align campaign goals with client objectives and identify the target audience based on demographics and interests
2. Provider Partnership
We collaborate with multiple third-party providers, allowing us to select the best fit for your specific goals
3. Lead Management
We handle the nitty-gritty details with the third-party provider to ensure no duplicate leads and seamless CRM integration
4. Lead Nurturing
If you're also using our paid media services, we take care of nurturing these leads through various channels. A lead from content syndication shouldn't be directly approached by sales but nurtured through LinkedIn ads, display advertising, Google search ads, and email campaigns. Once the lead is 'warm,' a sales outreach can be triggered to convert the lead into an opportunity and eventually into a sale
Don’t take our word for it
“Empowered Marketing Strategy through Mydigipal”
"We were looking to improve our digital marketing efforts, but had a gap in the marketing team and over 12 internal tools to handle all digital marketing aspects. MyDigipal was able to overcome significant challenges, clearing the backlog of digital support in the regions, and successfully executed an ABM revamp across LinkedIn. Very Impressive."
“MyDigipal helped us turn digital challenges into a growth story.”
"From the ground up, MyDigipal's strategic acumen was invaluable. They didn't just consult; they immersed themselves in our mission, helping to orchestrate a digital symphony that resonated across the B2B landscape. Their contributions led to a suite of high-value leads, a significant uptick in conversions, and a dashboard that gave us a 360-degree view of our multi-channel performance, setting the stage for a future as bright as the AI technology we champion."
“Focused Strategy”
We approached this agency to improve our marketing efforts and sales pipeline. The ABM programs MyDigipal put in place helped Quantum Metrics identify and focus on the most valuable target accounts. We had refreshingly better lead quality and higher conversion rates. we were able to accelerate the deal closing process by 30%!
The MyDigipal Service Stack
It takes a village to deploy ABM, let us immerse into your whole sales and marketing service stack to achieve your objectives
SEO
Be the top search result
Frequently Asked Questions
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Who is included as part of paid media management?
Account-based marketing is a hyper-targeted growth strategy that brings sales and marketing teams together to create personalized campaigns delivered to an identified set of high-value target accounts.
What is the expected ROI of the campaign run?
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Is there a minimum spend?
This largely depends on where your key accounts are. For a B2B account, we would expect LinkedIn to factor in as an important channel; there may be a need for paid search, email, and even a direct mail element. The critical part is understanding how we reach your audience in their preferred communication arena – as we’ve said already on this page, it’s about truly aligning your business with their business to get the best possible outcome.