Google Ads Automotive
Get to the top of automotive-related queries on search engines
Benefit from a privileged positioning on the most strategic Google searches, increase the visibility of your car dealerships, highlight your new & used cars to the right users, at the right time
See how to use Google Ads for dealership
Google Ads is a versatile platform that can drive success across various strategies, helping you to reach your target audience effectively
Check out our tips and tricks here categorised by strategy:
New Cars
Show your latest models to active prospects on Google Search
Improve your car website ranking on Google
Be the first to appear when a potential customer searches the search engine for keywords related to a model or brand you have in stock.
Users type a keyword, your site appears, the user has the option to visit the web page linked to this model. The best way to get low-cost conversions
Automotive Benchmark
10%
compared to 5% automotive and 2.5% all industries
15%
compared to 8% in the automotive sector and
3% for all industries combined.
0.2€
compared to 1.2€ automotive benchmark
Display your banners & videos on third-party sites
Generate quality traffic to your website by showing your banners and videos as banners on all Google channels.
Aim for a quality audience by precisely targeting users who have consumed web content indicating an automotive project in progress.
If you do not have banners or videos available, our team can create them for you
Content Creation
Allocate your budget according to sales objectives
Each brand has its campaign, each model has its sub-campaign. This allows you to create personalized ads based on searches, as well as analyze performance precisely. Thanks to a well-defined Google Ads account structure, distribute the budget and efforts towards the brands / models that interest you the most.
To analyze the performance of your campaigns, benefit from a simple and clear reporting tool.
Google Ads: Highest Return on investment solution for car dealerships
Google Ads is the most effective channel for reaching customers because it leverages user intent. When a potential buyer searches for a specific model or brand, you can present them with tailored content that meets their needs.
Although major car manufacturers also use Google Ads, the local and personal touch of your dealership gives you a competitive edge.
Additionally, integrating Google Ads with your social media campaigns can enhance your reach and performance. For optimal results and detailed strategies, visit our dedicated page.
Youtube Ads for dealerships
YouTube ads offer the opportunity to showcase your brand, offers, and vehicles in a visually appealing and engaging way.
Thanks to various targeting and distribution techniques, you can reach your audience effectively and at a low cost.
Used Cars
Reach your prospects with a personalised approach
Personalized & qualified audience
Promote used cars based on the target audience. Need to sell cars from a particular brand? Request a specific filter and only show ads for that category.
Otherwise, let Google's algorithm associate searches with offers from your dealership
Positioning your dealership as the top choice
Target particular brands and models when you have a large stock, or target more generic keywords (buy used car less than €10,000, used leboncoin, lacentrale, etc.)
Be in pole position on Google for used car searches:
Position yourself as the solution of choice for prospects who are actively looking for a used car.
Events
Driving success: Leveraging events in your dealership
Positive Dealership Engagement
Events such as open days, clearance sales or the inauguration of a new model associate your dealership with positive values among prospects.
Promoting your events on Google also allows you to obtain more participations and registrations.
Let us choose the audience who demonstrates an interest in an automotive project, or target people you already know.
The people behind our company
Digital Marketing Maverick, a summit seeker and trekker at heart, I carry strategy in my backpack for high-performance campaigns ascension
Jordan Langlois
Marketing Strategy:
- Development and implementation of digital marketing strategy
- Analysis of market trends to adjust the strategy
- Identification of improvement opportunities
Project Supervision:
- Coordination of team members to ensure effective execution
- Ensuring compliance with objectives and deadlines
Communication:
- Main point of contact, understanding your needs and expectations
- Regular reports on project progress and results
Digital nomad with a passport full of strategies to sky rocket campaign performance. I navigate the digital landscape, uncovering optimization treasures 🌏✨
Alexandre Echement
Content Creation:
- Development of engaging content aligned with the strategy
- Creation of articles, visuals, videos, etc.
Implementation of Strategy:
- Transformation of strategic ideas into concrete actions
- Management of tools and platforms necessary for implementation
Data Analysis:
- Monitoring campaign performance
- Using data to adjust the strategy
Surfing the digital sea from Lisbon, i’m the freshest catch of the team, forever pursuing optimisation and performance
Océane Varloud
Campaigns and Optimizations:
- Launch and management of advertising campaigns
- Optimization of parameters to maximize results
Project Support:
- Assistance with various tasks based on project needs
Results Analysis:
- Contribution to the analysis of campaign performance
- Proposing adjustments to optimize results
One Month with MyDigipal
Budget
150k€
Clicks
188K
Impressions
7.6M
Leads
10.6K
Frequently Asked Questions
What does Google Ads allow in terms of targeting for my car dealership?
Google Ads allows you to position your ads directly in front of potential customers actively searching for the vehicles and services you offer, using specific automotive-related keywords.
How do Google Ads results benefit you from traditional methods?
Google Ads results are immediate and measurable, allowing you to track the number of clicks, site visits and conversions to sales directly from your campaign.
How does Google Ads optimize budget control and ROI?
Google Ads gives you total control over your advertising budget, you only pay when prospects click on your ads, which ensures optimal return on investment.
How can Google Ads improve my competitive position?
Google Ads allows you to position yourself above your competitors in Google search results, increasing the visibility and authority of your dealership online.
How do you select keywords for my Google Ads campaigns?
Our team performs in-depth analysis to identify the most relevant keywords, ensuring your ads effectively reach your target audience.
What is your approach to creating Google Ads ads?
We design ads with catchy headlines and compelling descriptions, while optimizing to attract and engage potential customers.
How do you ensure the effectiveness of Google Ads campaigns?
We continuously monitor the performance of your Google Ads campaigns and adjust strategies to maximize effectiveness and return on investment.
What support do you offer for Google Ads campaigns?
Our team offers expert advice and ongoing support, guiding you every step of the way, from designing to optimizing your Google Ads campaigns.
Don’t just take our word for it
"Revolutionizing Lead Generation with Facebook Dynamic Ads"
"Partnering with MyDigipal has revolutionized our approach to online advertising. Utilizing Facebook Dynamic Ads, they have transformed our lead generation process, resulting in a significant increase in high-quality leads. Their precise targeting and creative solutions have set a new standard for our marketing efforts."
How the Vulcain Group strengthened its digital presence and generated more leads
"Our partnership with MyDigipal is a true success. Their exceptional expertise in managing our online advertising campaigns has significantly enhanced our visibility. Their dedicated and responsive team has accurately met our needs, offering targeted and innovative campaigns."
site conversion
"Achieving Remarkable Growth in Online Visibility with MyDigipal"
"Working with MyDigipal has been an exceptional experience. From the onset, their team demonstrated a deep understanding of our market and objectives. They crafted a strategic plan that has significantly enhanced our online presence, driving more traffic and generating valuable leads. Their dedication and expertise have been instrumental in our success."
"Customized Strategy Leads to Over 100 Personalized Campaigns Monthly"
"MyDigipal has played a crucial role in amplifying our digital presence. Their team devised a customized strategy that allowed us to manage over 100 personalized campaigns each month. This tailored approach has ensured that our marketing efforts are consistently aligned with our business objectives, driving impressive results and engagement."
from Google Ads
MyDigipal Stack
It takes a village to handle campaigns, let us help out only where you need support
SEO
Be the top search result
